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The first important lesson I learned in planning events came from my cousin Cal Fortis, owner of the Crobar brand of nightclubs and an all around hip guy. He said that when it comes to designing a successful event, "it was the big strokes that make impressions, and the small ones that make memories." In the Crobar world that meant you could book the most famous DJ in the world in the club, but passing out pink teddy bears with drink tickets taped to their hands at 2am was what you were going to remember the following morning. What a profound yet simple way of - in event-speak - saying that God is in the details!
If you, the reader, know me, the author, I am no stranger to a theme. In fact, I live for taking an idea and stretching it from the floor to the ceiling, the front door to the back bar. With our work at ExtraExtra, we employ Cal's tactic in our own stylized way with much success in our design efforts. The following are a few of my favorite examples to inspire your own work - maybe at your next dinner party! (And no, wine glass charms are not a good enough "little stroke" BTW).