In order to demonstrate the variety of modes, capabilities and uses of the brand new Breville Juice and Blend products, ExtraExtra engaged Manhattan's most celebrated mixologists Dushan Zaric and Robert Kruger to create custom cocktail recipes that emphasized the multiple uses of the appliance. Timed to the launch of Dushan's new book The Art of the Cocktail, the mixologists participation helped garner double press coverage. The Andaz Hotel's open-air kitchen event space, featured food being prepared in front of guests using the Juice & Blend's sister products.
ExtraExtra also took the Breville aesthetic to the New York Food and Wine Festival where we transformed a service island for the Martha Stewart "Milk and Cookies" event. Martha made an appearance and demonstrated the product as well. The following afternoon, we created a street-art inspired mural and branding pieces for the Tyler Florence Sandwich Showdown, highlighting the venue's edgy location: a Meat-Packing district back alley!
Breville Juice and Blend at the Andaz Hotel
Breville Juice and Blend
Chef utilizing Breville products at the Juice and Blend event!
Master Mixologists Robert Kruger and Dushan Zaric
Breville Product Display at Breville Juice and Blend
Food Network star Tyler Florence awarding the Winner of “Sandwich Showdown” with an oversized check from Breville!