Havaianas Fruit Stand Tour

ExtraExtra had the perfect strategy in mind when Havaianas wanted to devise a national marketing initiative that would promote make your own Havaianas and increase brand visibility in a fun and creative way. ExtraExtra conceptualized, constructed, and produced a full-scale summer marketing initiative: a traveling "fruit stand" style pop-up store. Completely collapsible and portable, the interactive fruit stand featured a back wall display of Havaianas sandals intermixed within fruit and floral basket displays. Customers were able to design and construct their own flip-flops, bringing a unique and personalized Havaianas experience to non-traditional retail locations. ExtraExtra utilized its extensive knowledge and network of lifestyle influencers to bring the Havaianas fruit stand to 8 distinct markets on both the East and West coasts. several thousand pairs of custom Havaianas were sold throughout the course of the 4 weekend, 8-city program.

Havaianas branded picnic tables for guests to sit down and try on their new Havaianas flip flops!

Staff checking out the cool colors offered at the Havaianas fruit stand pop-up at The Surf Lodge in Montauk, New York

Giving the Havaianas shoe wheel a spin at the Fruit Stand in East Hampton, New York

Some neighborhood kids excited to design and assemble their own Havaianas!

Havaianas pop-up shop in Abbot Kinney, Santa Monica

Fire Island Pines Havaianas Fruit Stand in Sayville, New York

Fun at the Havaianas Fruit Stand at The Grove in Los Angeles, California