In October of 2010, ExtraExtra designed, produced and executed the opening of Lanvin's Madison Avenue women's boutique while simultaneously toasting celebrated Artistic Director, Alber Elbaz. Designed as a Halloween party, every aspect of the event pulled the eccentricities of downtown to the glamour of uptown in a manner we know best. ExtraExtra totally transformed the Lanvin flagship store to create a fantasy world where fashion came alive in an entirely decadent environment. Iconographic set décor was custom built servicing a multitude of engaging activities - from a giant cascade of balloons framing the storefront to a functioning photo booth to a stage designed to be a giant Lanvin box. In addition to the flamboyant event décor and thematics, performances included pop-star impersonators and pop-colored drag queens dressed as the Lanvin porcelain dolls. The dollhouse masquerade garnered global media attention, including outlets such as Style.com, Elle.com, Vogue.com, VogueUK.com and WWD.com.
Lanvin’s Artistic Director, Alber Elbaz, and a real life Lanvin Doll!
Lanvin bar featuring specialty cocktails by Absolut Vodka
Lanvin Doll posing on custom-designed life-size stack of Lanvin boxes!
