In October of 2010, ExtraExtra designed, produced and executed the opening of Lanvin's Madison Avenue women's boutique while simultaneously toasting celebrated Artistic Director, Alber Elbaz. Designed as a Halloween party, every aspect of the event pulled the eccentricities of downtown to the glamour of uptown in a manner we know best. ExtraExtra totally transformed the Lanvin flagship store to create a fantasy world where fashion came alive in an entirely decadent environment. Iconographic set décor was custom built servicing a multitude of engaging activities - from a giant cascade of balloons framing the storefront to a functioning photo booth to a stage designed to be a giant Lanvin box. In addition to the flamboyant event décor and thematics, performances included pop-star impersonators and pop-colored drag queens dressed as the Lanvin porcelain dolls. The dollhouse masquerade garnered global media attention, including outlets such as Style.com, Elle.com, Vogue.com, VogueUK.com and WWD.com.