Target Harlem Influencer Dinner Series

East Harlem welcomed an engaging, new neighbor in 2010; Manhattan's first ever Target. ExtraExtra was responsible for introducing Target to their new neighbors in an intimate and organic way. By gathering a group of some of Harlem's most notable tastemakers and influencers, including designers Ruben and Isabel Toledo and chef Marcus Samuelsson who have since collaborated with Target, we helped form new relationships between Target and the community. Target hosted prominent members of the community to dinner parties produced by ExtraExtra at local Harlem establishments. These neighborhood events highlighted Target's shared core values of community and family and brought brand awareness to the influencers and the community at large.


Target Dinner hosted by Bevy Smith at Melba’s Restaurant in Harlem

PAPER’s Kim Hastreiter, Kehinde Wiley, and guest at Red Rooster

James Scully, Liya Kebede & Tyson Beckford at El Paso Taqueria

Brett Wright, Marcus Samuelsson & Leonard Burnett at Red Rooster

Joan Smalls and Bethann Hardison at El Paso Taqueria

Target’s Shawn Gensch and Albert Maysles at Amor Cubano

Dinner guests enjoying the live band at Albert Maysles’s Harlem Influencer Dinner

Bevy Smith with Trey Songz and Kevin Lyles

Nancy Lane, Thelma Golden and Duro Olowu at the Studio Museum in Harlem

Target Dinner hosted by Isabel and Ruben Toledo at El Museo del Barrio

Target Dinner hosted by Isabel and Ruben Toledo at El Museo del Barrio

Isabel and Ruben Toledo with Jessica Seinfeld at El Museo del Barrio