Artist & Designer Collaborations

  • ARTIST IDEATION
  • PRODUCT DEVELOPMENT
  • ARTIST OUTREACH & NEGOTIATION
  • PROJECT MANAGEMENT
  • PRESENTATION & EVENTS
  • PUBLICITY OUTREACH

Brands continually look to the artistic community to help refresh products, services, packaging and brand image.  ExtraExtra has a proven and impressive track record of linking relevant artists with businesses.  Relationships established during our 26 years of independent publishing offer access to a wide-range of talent.  We speak and understand their language in a way most marketing companies simply can't.

Our parent company, PAPER Magazine, takes over Los Angeles every year for their annual Los Angeles Project. One year, we collaborated with 20 different artists to create a live, interactive gallery for local after-school kids, providing a series of creative experiences that allowed attendees to act and create what moved them in a multitude of art mediums.

Karen Kimmel, an artist featured in the series, had kids participate in her “Art of Exchange” stencil workshop, an ongoing series that encouraged everyone to make their own mark.

Karen’s workshop provided kids with a wall-length canvas to work on, and could later become their own limited addition Converse high-tops. In addition, all guests made their own giftbags at the stencil station.

For the Target Harlem Dinner Series, these custom canvas bags were created for guests to take home as gifts!

Sony Style Window designed by Cushine Et Ochs.

Perrier Collaboration featured at PAPER and Jeffrey Deitch’s pop-up “Art Store” in Miami during Art Basel, the first one ever!

Marcus Samuelsson giving a cooking demonstartion at the opening of the new Target store in Harlem

Marcus Samuelsson, Isabel and Ruben Toledo at Target showcasing their limited-edition Harlem Designer Collections

Two towels featured in Isabel and Ruben Toledo’s affordable swimwear line they designed in honor of Target opening their Harlem store

A t-shirt featured in Isabel and Ruben Toledo’s Target collection

Marcus Samuelsson’s limited edition dish towels and pot holders made exclusively for Target in honor of the Harlem store opening